As virtual reality technology increases in popularity, retail brands and shoppers across the globe are embracing the jump from physical to digital showcases. This is why companies like Planning Office Reeship, based in Japan, are working with brands to help build and share their own 3D virtual tours with audiences online — rather than relying on traditional brick-and-mortar shopping.

Using Matterport cameras, Planning Office Reeship creates a virtual preview of Japanese retailers to replicate the in-store experience and unique brand culture for prospective customers. Once scanned, the company then shares the model with their clients so that they can use them for showcases, product launches, and general shopping.

As virtual reality technology increases in popularity, retail brands and shoppers across the globe are embracing the jump from physical to digital showcases. This is why companies like Planning Office Reeship, based in Japan, are working with brands to help build and share their own 3D virtual tours with audiences online — rather than relying on traditional brick-and-mortar shopping.

Using Matterport cameras, Planning Office Reeship creates a virtual preview of Japanese retailers to replicate the in-store experience and unique brand culture for prospective customers. Once scanned, the company then shares the model with their clients so that they can use them for showcases, product launches, and general shopping.

As virtual reality technology increases in popularity, retail brands and shoppers across the globe are embracing the jump from physical to digital showcases. This is why companies like Planning Office Reeship, based in Japan, are working with brands to help build and share their own 3D virtual tours with audiences online — rather than relying on traditional brick-and-mortar shopping.

Using Matterport cameras, Planning Office Reeship creates a virtual preview of Japanese retailers to replicate the in-store experience and unique brand culture for prospective customers. Once scanned, the company then shares the model with their clients so that they can use them for showcases, product launches, and general shopping.