More than half of home buyers start their search online. More and more of those individuals are looking for a home that is not located in their immediate area. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, then, that the two things that modern home buyers say they want most from a listing are large, high-quality photos AND 3D virtual home tours.

Here’s the reality. Large, high-quality pictures are a basic requirement for any real estate marketing package. Dynamic, 3D visual tours, however, can be a huge differentiator which can set an agent apart from their competition. Moreover, they are proven to generate more leads and more qualified leads. Potential buyers are more primed because they have already virtually visited the home. And agents can focus more of their attention on interested, informed buyers than on trying to list properties.

For agents and sellers, the experience factor is vital for winning listings and building a business in a highly competitive marketplace. And it’s a way to show more details of a house quickly, efficiently, and cost-effectively in a format that is modern, enjoyable, and memorable.